Brands That Are High in Intrinsic Self-Relevance Are More Likely

question 51

True/False

Brands that are high in intrinsic self-relevance are more likely to be purchased on impulse.

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Definitions:

Negative Reinforcement

A behavioral psychology concept where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Observational Learning

The process by which individuals learn new behaviors by observing and replicating the actions of others.

Social Learning

the acquisition of behaviors and skills through the observation of and interaction with others in a social context.

Negative Reinforcement

A technique used in behavior modification that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.