Briefly Explain How Personal Selling Can Be a Powerful Promotion

question 21

Essay

Briefly explain how personal selling can be a powerful promotion method.

---

Definitions:

Dichotomous Thinking

A cognitive distortion involving seeing things in black and white categories, without recognizing the continuum or grey areas in between.

Selective Abstraction

A cognitive distortion where an individual focuses on a single negative detail or event, often out of context, leading to a skewed perception of reality.

Overgeneralizing

A cognitive distortion where an individual makes broad interpretations from a single or few events, often leading to negative thinking patterns.

Authoritative Therapist

A therapist who employs a directive yet supportive approach, combining expertise with empathy to facilitate a client’s therapeutic progress.