Identify the First Step in the Cognitive Processing Model of Decision

question 17

Multiple Choice

Identify the first step in the cognitive processing model of decision making.

• A) Being exposed to promotional information
• B) Attending to/comprehending the message
• C) Integrating new knowledge, meanings, and beliefs into existing knowledge structures
• D) Creating brand attitudes
• E) Making purchase decisions

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Definitions:

Standardised Measure

An assessment tool that is consistently applied and scored in the same way across different individuals to allow for comparability.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests that individuals have eight or more relatively independent intelligences.

Multiple Intelligences

A theory proposed by Howard Gardner, suggesting that intelligence is not a single general ability but consists of various distinct dimensions including linguistic, logical-mathematical, spatial, and more.

Bodily-Kinaesthetic Intelligence

One of Howard Gardner's multiple intelligences, referring to the capacity to manipulate objects and use a variety of physical skills.