Which of the Following Consumer Groups Are Most Likely to Be

question 47

Multiple Choice

Which of the following consumer groups are most likely to be ignored by the marketer?

• A) Those that like the brand and buy it regularly.
• B) Those that dislike the brand and never buy it.
• C) Those that are neutral about the brand and never buy it.
• D) Those that are neutral about the brand and buy it occasionally.
• E) Those that dislike the brand but buy it occasionally.

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Definitions:

UN Guiding Principles

A global standard for preventing and addressing the risk of adverse impacts on human rights linked to business activity, providing a framework for governments and companies.

Human Rights

Human Rights refer to the fundamental rights and freedoms that all individuals are entitled to, regardless of nationality, sex, national or ethnic origin, race, religion, language, or any other status.

Sustainability

The practice of maintaining and improving the quality of human life while living within the carrying capacity of supporting ecosystems.

Developing Countries

Countries characterized by a low standard of living, lack of industrial development, and a low Human Development Index compared to other nations.