The Basic Value or End Goal to Be Communicated by the Ad

question 5

Multiple Choice

The basic value or end goal to be communicated by the ad is the:

• A) driving force.
• B) leverage point.
• C) core value.
• D) executional framework.
• E) attribute mix.

---

Definitions:

Perceived Severity

An individual's belief regarding the extent of harm that a particular health issue or disease can cause.

Perceived Benefits

The advantages or positive outcomes that an individual believes they will gain from a certain behavior or action.

Perceived Barriers

Individual beliefs about the obstacles that inhibit the adoption of new behaviors or the pursuit of goals, often in the context of health and well-being.

Subjective Norm

An individual's perception of social pressure to perform or not perform a specific behavior.