The _____ Process Begins When the Source of the Promotion

question 2

Short Answer

The _____ process begins when the source of the promotion communication determines what information is to be communicated and encodes the message in the form of appropriate symbols.

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Definitions:

Public Accountability

The obligation of organizations or individuals to explain their decisions and actions to the public and to take responsibility for them.

Organizational Stakeholders

Individuals or groups that have an interest or concern in the performance and decisions of an organization, such as employees, customers, suppliers, and investors.

Role Senders

Individuals or groups that have expectations about the behavior and performance of others in specific positions.

Directly Affected

Individuals or entities that experience the immediate consequences or benefits of an action or decision.