The Most Intangible and Abstract Element in the Marketing Mix

question 34

Multiple Choice

The most intangible and abstract element in the marketing mix is:

• A) product.
• B) distribution.
• C) promotion.
• D) price.
• E) strategy.

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Definitions:

Depletion

Systematic and rational allocation of the cost of a natural resource over the period of its exploitation

Straight-Line Depreciation

A method of allocating an asset's cost evenly across its useful life.

Natural Resources

Assets occurring in nature, such as mineral deposits, timber tracts, oil, and gas

Tangible Assets

Physical assets that hold value, such as land, buildings, vehicles, equipment, and inventory.