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E-tailing enjoys advantages over traditional retailers in all of the following areas EXCEPT:
Variable
Any characteristic, number, or quantity that can be measured or counted and can vary among subjects in a study.
Interval
A range between two points or numbers, typically used to specify the extent of a measurement or the difference between numbers.
Nominal
Denotes categories without numerical importance, used to describe data that represents names or labels.
Ordinal
Pertaining to a type of data or scale that shows an order or rank among values, where the intervals between values are not necessarily consistent.
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