Target Market Sensitivity to Money Costs May Be Measured By

question 31

Multiple Choice

Target market sensitivity to money costs may be measured by:

• A) market elasticity.
• B) product elasticity.
• C) consumer elasticity.
• D) price elasticity.
• E) mix elasticity.

---

Definitions:

Stereotyping

Assigning generalized attributes to individuals based on their membership in a particular group, without acknowledging individual differences.

Projection

A psychological defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to someone else.

Expectations

Beliefs or anticipation about the way events, behaviors, or processes should unfold.

Self-Disclosure

The act of revealing personal information about oneself to others, which can build trust and foster closer relationships.