Retail Location Models Attempt To

question 41

Multiple Choice

Retail location models attempt to:

• A) develop effective layouts.
• B) develop effective retail environments.
• C) predict consumer behavior.
• D) describe consumer behavior.
• E) develop strategic advertisement campaigns.

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Definitions:

Perceptual Constancy

Perceptual constancy refers to the psychological phenomenon where people perceive the size, shape, and color of objects as unchanging even as the images on our retina change.

Linear Perspective

A technique in art and photography that creates the illusion of depth and distance on a flat surface using converging lines.

Accommodation

In psychology, the process of modifying existing cognitive schemas, perceptions, and understandings to incorporate new information.

Binocular Depth Cues

Visual information taken in by two eyes that enable the perception of depth and distance, essential for seeing the world in three dimensions.