Examlex
Which of the following approaches to decision making involves selecting the first alternative that meets the decision maker's current level of aspiration?
Franchises
Business model that allows individuals or entities (franchisees) to operate a business under the established brand and operational system of the franchisor in exchange for a fee and ongoing royalties.
Self-Service
refers to a system or process that allows customers to perform services for themselves without direct assistance from staff, commonly seen in retail, banking, and online platforms.
Zipcar
A car-sharing company that allows individuals to rent cars by the hour or day, based on an online reservation system.
Target
A specific group of consumers at which a product or marketing campaign is aimed, identified through certain characteristics like demographics, interests, or behaviors.
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