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How Should Companies Identify and Evaluate Possible Export Markets

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How should companies identify and evaluate possible export markets?


Definitions:

Herring

A small, silver-colored fish commonly found in the temperate waters of the North Atlantic, a significant source of food globally.

Opportunity Cost

The cost of an alternative that must be forgone in order to pursue a certain action or in the context of making a decision.

Cell Phones

Portable telecommunications devices that allow users to make voice calls, send text messages, and access various digital services.

Herring

A type of fish that is widely used for food and is important in many cultural dishes.

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