_____ Aims to Make the Product or Service Unique in Its

question 53

Multiple Choice

_____ aims to make the product or service unique in its category,thus permitting the organization to charge higher-than-average prices.

• A) Diversification
• B) Divestiture
• C) Differentiation
• D) Turnaround
• E) Vertical integration

---

Definitions:

Two-Column Journal

A fundamental accounting record with two columns used for debits and credits to record financial transactions.

Debit

An accounting entry that increases an asset or expense account, or decreases a liability or equity account. It is positioned on the left side of an account ledger.

Credit

An accounting entry that increases the balance of liabilities and equity accounts or decreases the balance of an asset or expense account.

Horizontal Analysis

A financial analysis technique that evaluates the changes in the amounts of financial statement items over a period.