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Maximilien Ringelmann discovered that as more and more people are added to a group,the forces affecting the free riding tendency become more powerful and the group becomes increasingly inefficient.
Good
An item or product that is produced or manufactured to fulfill wants or needs.
Service
An intangible act or use benefit provided by one party to another that does not result in ownership of anything.
Position
The place a brand or product occupies in the consumers' minds relative to competitors, often based on attributes, benefits, perceptions, or reputation.
Market Penetration
A measure of the extent to which a product or service is recognized and bought by customers in a particular market.
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