GreenBox, a Company That Recycles Paper Products to Make Cardboard

question 13

Multiple Choice

GreenBox, a company that recycles paper products to make cardboard cartons, has introduced a new product that resists damage by moisture.GreenBox can expect that:

• A) this innovation will resist competitors' attempts to imitate it.
• B) its investors will react positively to the introduction of the new product because of the potential for higher returns.
• C) its investors will react negatively because of the risk and cost entailed in introducing a new product.
• D) this will be recognized in the industry as a radical innovation.