Outline the Eight-Step Method for Leading Change That Was Developed

question 25

Essay

Outline the eight-step method for leading change that was developed by John Kotter.

Identify the role of marketing departments and how they listen to customers to inform decisions.

Comprehend the structure and purpose of cross-functional teams in solving organizational marketing problems.

Grasp the principles and components of a visionary organization, including the need to set a direction and formulate strategies.

Recognize the importance and characteristics of organizational core values, and how they guide conduct over time.

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Definitions:

Venture Capitalist

An investor who provides capital to start-up companies or supports small companies that wish to expand but do not have access to equities markets.

Finance Manager

A professional responsible for managing the financial health of an organization, including planning, organizing, controlling, and monitoring financial resources.

Borrower

An individual or organization that takes something, especially money, from another with the intention of returning it or its equivalent.

Angel Investor

An individual who provides capital to start-up companies in exchange for ownership equity or convertible debt.