Which of the Following Statements Is True for a Firm

question 63

Multiple Choice

Which of the following statements is true for a firm that adheres strictly to the marketing concept?

• A) Marketing should be primarily focused on selling products to a particular class of customers.
• B) The principal task of the marketing function is to increase the company's rate of production and devise methods to aggressively attract consumers to purchase products.
• C) The principal task of the marketing function is to find effective and efficient means of making the business do what suits the interests of customers.
• D) Marketing managers of the firm must find ways to manipulate customers to do what suits the interests of the firm.

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Definitions:

Performance

The manner in which an individual or group executes a task or activity.

Procedural Justice

The fairness and transparency of the processes used to make decisions, particularly in how individuals feel those decisions are made.

Perceived Fairness

The subjective judgment individuals make regarding the equity or justice of treatment they receive in comparison to others.

Procedural Justice

relates to the fairness and transparency of the processes that lead to outcomes, affecting perceptions of fairness in organizational and social settings.