When Weekend Gardeners Think of Mulch to Put Around Their

question 27

Multiple Choice

 When weekend gardeners think of mulch to put around their plants and keep away the weeds,they tend to think in terms of pine bark,wood chips,or pine straw.Slatescape has developed mulch made out of crushed slate rock.The company first targeted landscape businesses and was successful in marketing to businesses and to government agencies.In order to expand its business,the company must now educate consumers about the product.Slatescape will be implementing a _____.

• A) market penetration strategy
• B) market differentiation strategy
• C) diversification strategy
• D) market development strategy

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Definitions:

American Cancer Society

A nationwide, community-based health organization dedicated to eliminating cancer as a major health problem through research, education, advocacy, and service.

Humorous Appeals

Marketing strategies that use humor to engage and attract consumers, often to create a memorable brand experience.

Commercials

Short, advertisement films or audio messages broadcasted on television or radio intended to promote products, services, or ideas.

Celebrity Spokespersons

Famous individuals who are hired to promote a product, service, or brand by leveraging their popularity and influencing their fanbase or followers.