PureFruit Is Priced Higher Than Most of Its Competing Brands

question 35

Multiple Choice

 PureFruit is priced higher than most of its competing brands in the packaged fruit juice industry and it still enjoys higher returns than its competitors.PureFruit's large market share and returns are attributed to the fact that it is the only brand that can rightfully claim using real fruits.What kind of organizational strategy based on competitive advantage is PureFruit using in this scenario? 

• A) Strategy based on market development
• B) Strategy based on differentiation
• C) Strategy based on cost-leadership
• D) Strategy based on diversification

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The former currency of the Netherlands before the adoption of the euro, historically used in various Dutch territories.

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