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A Marketing Research Study Using a ______ Involves Discussions Among

question 62

Multiple Choice

 A marketing research study using a ______ involves discussions among a small number of consumers led by an interviewer and is designed to generate insights and ideas about products and brands.


Definitions:

Shock

A sudden upsetting or surprising event or experience, or the physical and emotional reaction to such an event.

Curiosity

A strong desire to know or learn something, driving individuals to seek out new information and experiences.

Product

An item or service created through a process and offered in the market to satisfy a specific need or want.

Opinion

A belief or judgment formed about something, not necessarily based on fact or knowledge.

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