The Management Team at the Orion Department Store Has Noticed

question 57

Multiple Choice

The management team at the Orion department store has noticed that the sale of some popular food products has fallen ever since they have changed the layout of the store.The marketing manager of the store wants to conduct a research through which they can monitor customers as they browse through the store and note the time they spend in each part of the store.In this scenario,the manager is planning to use the _____ method of research.

• A) observational
• B) mathematical modeling
• C) experimental
• D) survey

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Definitions:

Backchannel

Non-verbal or verbal cues used by listeners to give feedback to the speaker without interrupting the flow of conversation.

Extemporaneously

Speaking or performing without prior preparation or practice, often in a fluent and coherent manner.

Outline

A structured list or framework of the main points or features of a topic, document, or plan, often used as a planning tool.

Memorizing

The process of committing something to memory or learning it by heart.