Which of the Following Research Methods Deals with Manipulating One

question 4

Multiple Choice

Which of the following research methods deals with manipulating one variable and examining its impact on other variables?

• A) Marketing audit
• B) Observational research
• C) Archival research
• D) Experimental research

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Definitions:

IRR

Internal Rate of Return, a metric used in capital budgeting to estimate the profitability of potential investments.

NPV

Net Present Value, a financial metric used to analyze the profitability of an investment or project, calculated by subtracting the present value of cash outflows from the present value of cash inflows over a period of time.

Capital Budgeting

The process a business undergoes to evaluate potential major investments or expenses.

New Business Ventures

Initiatives or projects that involve starting a new business or expanding into new markets or products.