An Advantage of Mail Surveys Is the Ease It Provides

question 77

Multiple Choice

An advantage of mail surveys is the ease it provides in the area of _____.

• A) administration of the survey to respondents
• B) estimation of non-response biases in the survey
• C) representation of all kinds of segments in the survey
• D) collection of financial data for the survey

---

Definitions:

Prospect

A potential customer or client who has been identified as fitting the target market's criteria and is likely to be receptive to the product or service offered.

Mental Steps

The cognitive stages or processes involved in understanding, reasoning, or problem-solving.

Purchasing Decision

The process through which a consumer or business selects a product or service to buy, often influenced by marketing, needs, and budget.

Correct Order

An arrangement or sequence of activities or processes in the right or most effective sequence.