An Advantage of Projective Techniques Is That

question 73

Multiple Choice

An advantage of projective techniques is that:

• A) it is the least expensive method of data collection.
• B) it can identify important motives underlying consumer choices.
• C) it can minimize the need for trained and experienced interviewers.
• D) it is the most easy to administer of all research techniques.

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Definitions:

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Acts of violence carried out by large groups of people outside the boundaries of legal and civil conduct, often driven by collective social or political grievances.