Identify the Element Which Refers to a Consumer's Perception of the Importance

question 17

Multiple Choice

 Identify the element which refers to a consumer's perception of the importance or personal relevance of an item. 

• A) Product features
• B) Promotional influences
• C) Product involvement
• D) Product packaging

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Definitions:

Parasympathetic Action

Activities associated with the branch of the autonomic nervous system that conserves energy as it slows the heart rate, increases intestinal and gland activity, and relaxes sphincter muscles.

Increased Metabolism

An elevation in the rate at which the body converts food and drink into energy, involving biochemical processes that maintain life within the cells.

ANS

The autonomic nervous system, a component of the peripheral nervous system that controls involuntary bodily functions such as heartbeat and digestion.

Hypothalamus

A region of the brain responsible for hormone production and regulation of essential body functions, including temperature, hunger, and thirst.