Examlex
For which of the following purchases would a consumer be most likely to engage in limited decision making?
Marketspace Opportunity
Opportunities for conducting business and selling goods or services through digital or online platforms, as opposed to physical markets.
Customization
Customization is the process of modifying a product or service to meet the specific needs or preferences of an individual customer or a particular market segment.
Choice
The act of selecting between two or more alternatives.
Cross-channel Consumer
A consumer who interacts with multiple channels (e.g., online, in-store) before making a purchase decision, combining the advantages of each channel.
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