Chewies Has Been a Favorite Candy for Many Southerners for Years.The

question 48

Multiple Choice

 Chewies has been a favorite candy for many Southerners for years.The caramel,peanut,marshmallow and chocolate confectionaries are distributed through retail outlets in the South-Eastern regions of America.Its manufacturers recently started selling the candy through certain mail-order catalogs.Through previous research and experience,the marketing managers were able to use the _____ segmentation approach to gather information that would help determine the appropriate target groups for the mail-order catalogs for Chewies. 

• A) a priori
• B) a posteriori
• C) post hoc
• D) mass market

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Definitions:

Religious Salvation

The belief or doctrine in many religions that through faith, actions, or redemption, individuals can be saved from sin or its consequences and attain a state of ultimate well-being or eternal life.

Capitalism

An economic system where trade, industries, and the means of production are largely or entirely privately owned and operated for profit, with minimal or no government control.

Protestantism

A branch of Christianity that originated with the Reformation, a movement against what its followers perceived to be errors in the Roman Catholic Church.

Family Disruption

Events or situations causing significant change or interruption in the structure or functioning of a family unit.