Arm & Hammer First Introduced a Line of Toothpastes Under

question 14

Multiple Choice

 Arm & Hammer first introduced a line of toothpastes under the Arm & Hammer brand name.The introduction of a mouthwash and a chewing gum using the Arm & Hammer brand name is an example of _____.

• A) line extensions
• B) multibranding
• C) brand extensions
• D) mass marketing

---

Definitions:

Athletic

Pertaining to athletes or physical sports, activities, or skills.

Social

Relating to society or its organization, focusing on the interactions and relationships between individuals within a community.

Self-concept

An individual's perception of themselves, including beliefs about one's appearance, abilities, and personality traits.

Social

Pertaining to society or its organization.