Products Ranging from Cranberries to Grapefruits Marketed by Ocean Spray

question 43

Multiple Choice

Products ranging from cranberries to grapefruits marketed by Ocean Spray are sold under the Ocean Spray corporate name.From the information provided in the scenario,Ocean Spray uses a _____ strategy.

• A) dual branding
• B) singular branding
• C) family branding
• D) cobranding

---

Definitions:

Audience Bases

Pertains to the foundational groups or segments of people who are the intended recipients of a message or product.

Fake Influencers

Individuals on social media platforms who artificially inflate their number of followers or engagement metrics to appear more influential than they are.

Influencer Campaign

An influencer campaign is a marketing strategy that leverages personalities with significant online followings to promote products or services to their audience.

Audience Segment

A subgroup of a larger audience distinguished by specific characteristics, allowing for more targeted marketing and communication strategies.