Which of the Following Statements About Brand Equity Is True

question 75

Multiple Choice

Which of the following statements about brand equity is true? 

• A) Brand equity is what the customer gets in exchange for what the customer gives.
• B) Organizational products cannot have brand equity.
• C) Brand equity is not impacted by advertising and promotional efforts.
• D) Brand equity may add or subtract value.

---

Definitions:

Social Consensus

The degree of agreement among members of a society or group on beliefs, behaviors, or values.

Public Agreement

A consensus or accord reached openly among the general populace or within a specific group.

Hedonistic Principle

The idea that individuals seek pleasure and avoid pain, guiding much of human behavior and decision-making.

Financial Crisis

A situation where the value of financial institutions or assets drops rapidly, leading to widespread economic disruption.