A Current Product of a Company Has Been Enhanced to Better

question 67

Multiple Choice

 A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories? 

• A) New-to-the-world products
• B) New-to-the-firm products
• C) Additions to existing product lines
• D) Improvements and revisions of existing products

Discuss the components and implications of automatic processing.

Understand the concept of cognitive dissonance and its implications for attitude and behavior changes.

Identify factors affecting the magnitude of dissonance.

Recognize the role of external and internal justification in cognitive dissonance theory.

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Definitions:

Media Development

involves the growth and evolution of media platforms and technologies, which enhances the distribution of information and improves communication among people.

Horizontal Integration

A business strategy where a company acquires or merges with other companies at the same level of production in the same or different industries to increase market share and reduce competition.

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Waking Hours

describes the period of the day when an individual is awake and engaged in activities, excluding sleep.