Helen Is an Engineer Who Is Part of a Cross-Functional

question 36

Multiple Choice

Helen is an engineer who is part of a cross-functional team that is trying to design a new product.Before she was assigned to the team,Helen had been placed in a retail sales position on a temporary basis.The company had hoped that direct contact with customers and the company's competitors would help her better understand current market needs,which would in turn lead to the development of successful new products.Which of the following mechanisms was Helen's company trying to implement?

• A) Skunkworks
• B) Out-rotation
• C) Rugby approach
• D) Market penetration strategy

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Definitions:

Perceptual Process

The sequence of steps by which individuals select, organize, and interpret sensory information to understand their environment.

Attitude

A psychological construct representing an individual's degree of like or dislike for an item, which influences their thoughts and behaviors.

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted from generation to generation.

Perceptual Distortions

Cognitive biases or errors that lead to misinterpretation or misjudgment of sensory information, social situations, or interpersonal communications.