What Is the Main Goal of a Test Market

question 23

Multiple Choice

What is the main goal of a test market? 

• A) Evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
• B) Place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
• C) Evaluate the product plan from the standpoint of engineering, manufacturing, finance and marketing.
• D) Increase frequency of consumption or increase the number of customers using the firm's product(s).

---

Definitions:

Robinson-Patman Act

A United States federal law aimed at preventing anticompetitive practices by producers, specifically prohibiting price discrimination among different purchasers of the same product, when the effect may harm competition.

Predatory Pricing

A strategy where a business sells products or services at a loss or extremely low prices to eliminate competition and gain market share.

Clayton Act

A piece of antitrust legislation in the United States, passed in 1914, aimed at promoting competition among businesses by prohibiting certain practices that restrict competition.

Antitrust Amendments

Modifications made to laws that regulate competition among businesses, intended to prevent monopolies and promote fair competition.