If a Product Is a New Complex Technology That Requires

question 24

Multiple Choice

 If a product is a new complex technology that requires a great deal of explanation,its promotional mix will most likely:

• A) focus heavily on personal selling.
• B) contain short-run incentives.
• C) feature public relation efforts.
• D) rely on advertising through mass media.

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Definitions:

Life Data

Data about a person concerning concrete, real-world outcomes.

Life Satisfaction Measures

Quantitative assessments used to evaluate individuals' personal well-being and contentment with life, often through survey methods.

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Unfulfilled Wishes

Desires or aspirations that have not been achieved or realized.