Gary Werner Sells a New Calibrated Filtering System Used to Eliminate

question 33

Multiple Choice

Gary Werner sells a new calibrated filtering system used to eliminate virtually all types of hazardous gas emissions in chemical plants.He requires the customer to send at least three employees to a two-day training course on the appropriate use and maintenance of the filtering system.Which of the following elements of the promotion mix would most likely be used to sell this filtering system? 

• A) Advertising
• B) Public relations
• C) Mass marketing
• D) Personal selling

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Definitions:

Fear, Envy, Trust

Emotional states or feelings; fear is an emotion induced by perceived danger, envy arises from desiring others' qualities or possessions, and trust is the confidence in the reliability or truth of something or someone.

Competition for Affection

The rivalry between individuals or entities to gain emotional support or love from a third party.

Role Conflict

A situation where an individual faces competing demands or expectations from different roles they occupy, creating stress or difficulty in fulfilling these roles simultaneously.

Role Conflict

The tension caused by competing demands between two or more roles pertaining to different statuses.