In Order to Forecast Sales for a Marketing Management Textbook,the

question 63

Multiple Choice

In order to forecast sales for a marketing management textbook,the bookstore owner analyzed past sales data and the impact of the number of books on similar topics released in the market.The bookstore owner used _____ for its sales forecasting.

• A) jury of executive opinion method
• B) sales force composite method
• C) customer expectations method
• D) time-series analysis

---

Definitions:

Price Floor

A price floor is a government-imposed minimum price set above the equilibrium price for a product or service, aimed to ensure producers receive a fair return.

Surplus

The situation in which the quantity of a good produced exceeds the quantity demanded, often leading to a decrease in prices.

Production

The method of producing products and services by merging work, materials, and technology.

Inefficient Allocations

Situations where resources are not optimally distributed, often leading to waste or unmet potential within an economy or system.