Examlex
Which of the following is responsible for making the comprehension of service marketing difficult?
Demographics
Statistical data relating to the population and particular groups within it, often used in marketing to segment markets by age, gender, income level, and other attributes.
Consumer Behaviour
The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.
Demographics
Statistical data related to the characteristics of a population, such as age, gender, income, and education.
Psychographics
The analysis and grouping of individuals according to psychological characteristics like their desires and viewpoints, chiefly applied in marketing studies.
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