Which of the Following Is an Advantage of Using Global

question 68

Multiple Choice

Which of the following is an advantage of using global advertising agencies?

• A) Companies can take advantage of economies of scale and other efficiencies.
• B) In emerging markets, they take a more entrepreneurial and fresher approach to advertising than local agencies.
• C) Global advertising can always be used more successfully than advertising through local agencies.
• D) Global advertising agencies can better adapt the firm's message to the local culture.

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Definitions:

Supply Forecasting

The process of determining the source or sources of human capital to satisfy the organization's demand.

Human Capital

The collective skills, knowledge, and abilities of an organization's workforce that contribute to its economic value.

Designated Groups

Specific groups identified in employment equity or affirmative action plans that are recognized for special measures or considerations due to past discrimination.

Organizational Opportunities

Chances or prospects within an organization for career growth, development, or advancement.