Business Marketers That Define Their Business Markets with a Horizon

question 71

Multiple Choice

Business marketers that define their business markets with a horizon that stretches beyond the boundaries of their own country to include foreign markets for industrial goods and services employ:

• A)a global market perspective.
• B)a target market perspective.
• C)a market orientation perspective.
• D)an ethnocentric perspective.

---

Definitions:

Operating Segment

A component of an enterprise that engages in business activities from which it may earn revenues and incur expenses.

Separate Disclosures

Financial reporting requirement for specific information to be provided separately in financial statements to enhance clarity and understanding.

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, taxes, and costs associated with sustaining the activity.

Total Losses

The sum of all expenses, debts, or damages that exceed gains and revenues.