The Ability of an Organization to Quickly Recognize Changes in Its

question 65

Multiple Choice

The ability of an organization to quickly recognize changes in its market and to anticipate customer responses to marketing programs is referred to as:

• A)market research capability.
• B)customer-linking capability.
• C)competitive intelligence.
• D)market-sensing capability.
• E)derived demand.

---

Definitions:

Homemade Leverage

A strategy whereby investors adjust the financial leverage of their investment by borrowing or lending money on their own, rather than relying on the leverage inherent in their investments.

Financial Leverage

The use of borrowed funds (debt) to amplify the potential return on investment.

Personal Borrowing

Personal borrowing involves an individual obtaining funds from a lender (such as a bank or financial institution) for personal use, which could range from purchasing a home to funding education.