Which of the Following Is(are)characteristic of the Marketing Strategy That

question 2

Multiple Choice

Which of the following is(are) characteristic of the marketing strategy that would be appropriate for a firm like Otis Elevator,which sells installations in the business market?

• A)Personal selling is the dominant promotional tool.
• B)Trade advertising and direct-mail advertising reinforce personal selling.
• C)Price is the central force in marketing strategy.
• D)All of the above.
• E)(a)and (b)only.

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Definitions:

Coaching Technique

An approach to personal or professional development where a more experienced individual guides another individual in developing specific skills and achieving goals through personalized advice and feedback.

Model Performance

An assessment of how accurately a predictive model represents the process it was designed to emulate, often measured in metrics such as accuracy, precision, and recall.

Behavior

The actions or reactions of an individual, group, or system in response to external or internal stimuli.