Firms Operating in the Business Market Must Respond Not to a Single

question 33

True/False

Firms operating in the business market must respond not to a single consumer but to a much wider group of buying influentials, all of whom may bring different criteria to bear on the purchase decision.

---

Definitions:

Assimilation

The cognitive process of fitting new information into pre-existing cognitive schemas, perceptions, and understanding.

Accommodation

In psychology, the process by which individuals adjust their schemas (mental models) to incorporate new information.

Secure Attachment

A bond in early childhood in which the individual feels safe, cared for, and confident to explore the environment, based on consistent and responsive caregiving.

Across Cultures

Pertains to phenomena or practices that are found or applicable in multiple cultural contexts, highlighting similarities or differences among cultures.