Strategies That Would Be Appropriate for an "Out" Supplier to Follow

question 65

Multiple Choice

Strategies that would be appropriate for an "out" supplier to follow in dealing with a well-satisfied customer in a straight rebuy situation include:

• A)attempting to gain a position on the organization's preferred list of suppliers.
• B)demonstrating to the organization that the potential benefits of reexamining requirements and suppliers exceed the costs of doing so.
• C)convincing organizational buyers that their purchasing requirements have changed or that the requirements should be interpreted differently.
• D)all of the above
• E)(b)and (c)only

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Definitions:

Equilibrium Price Level

The cost at which the amount of products offered matches the amount of products requested.

Equilibrium Output

The level of production at which the quantity of goods produced equals the quantity of goods demanded.

Keynesian Approach

An economic theory proposing that government intervention through fiscal policies (spending and taxes) can affect the overall level of economic activity, stabilizing the economy.

Fiscal Policy

Government strategies used to influence economic conditions through spending and taxation.