For Transactional Customers,the Business Marketer Should

question 17

Multiple Choice

For transactional customers,the business marketer should:

• A)see that operational linkages are designed into the relationship to keep product and service offerings aligned with customer needs.
• B)directly assist the customer with planning and strategy issues.
• C)focus primary attention on the purchasing staff.
• D)all of the above
• E)none of the above

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Definitions:

Probabilities

Measures of the likelihood that an event will occur, expressed as a number between 0 and 1.

Probability Values

Numerical values that represent the likelihood of the occurrence of a specific event or outcome.

Mutually Exclusive

Two or more events that cannot happen at the same time; the occurrence of one event precludes the occurrence of the other(s).

Nonzero Probabilities

Probabilities that are greater than zero, indicating that an event has a chance of occurring.