Concerning Segmentation Criteria,_____ Concerns the Degree to Which Segments Respond

question 4

Multiple Choice

Concerning segmentation criteria,_____ concerns the degree to which segments respond differently to different marketing mix elements,such as pricing or product features.

• A)Measurability
• B)Accessibility
• C)substantiality
• D)compatibility
• E)responsiveness

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Definitions:

Transactional Leadership

A leadership style that focuses on supervision, organization, and performance; transactional leaders reward or penalize their followers based on their performance.

Full Range Model

Refers to a leadership model that specifies a range of leadership behavior from transactional through transformational, focusing on the full scope of leadership actions.

Kouzes And Posner

James Kouzes and Barry Posner, researchers and authors known for their work on leadership practices and principles, notably the Five Practices of Exemplary Leadership.

Transactional Leadership

A leadership style based on exchanges between leader and followers, where followers are rewarded for meeting specific goals or performance criteria.