Which of the Following Statements Concerning Business Market Segmentation Is(are)true

question 39

Multiple Choice

Which of the following statements concerning business market segmentation is(are) true?

• A)The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
• B)In evaluating alternative bases for segmentation,the marketer is attempting to identify good predictors of differences in buyer behavior.
• C)Segmentation decisions can be reversed more easily in the business market than in the consumer market.
• D)all of the above
• E)(a)and (b)only

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Definitions:

W.D. Ross

A philosopher known for his contributions to deontological ethics, emphasizing the role of moral duties and the concept of prima facie obligations.

Pluralistic Approaches

Refers to strategies or methods that incorporate diverse perspectives and approaches to understand or address an issue.

Duty-Based Approach

An ethical perspective that focuses on the duties or moral obligations individuals have to others, society, or specific principles, regardless of the consequences.

Utilitarianism

An ethical theory that evaluates actions based on their consequences, specifically aiming to maximize overall happiness and minimize suffering.