The Business Market Can Be Segmented on Several Bases

question 35

Multiple Choice

The business market can be segmented on several bases. Macro bases of segmentation center on:

• A)characteristics of the buying situation.
• B)characteristics of the buying organization.
• C)the nature of the product application.
• D)all of the above
• E)both (a)and (c)

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Definitions:

Reasonable Access

The concept that services, resources, or systems should be easily accessible to those who need them, without undue hardship.

Deliberate Action

involves intentional, conscious behavior aimed at achieving a specific result.

Decision-making

The cognitive process of selecting a course of action from multiple alternatives, often involving judgment, evaluation, and consideration of outcomes.

Paternalism

A behavior by an authority that limits someone's freedom or responsibilities for their own good, often without their consent.