When a Business Marketer Determines Whether a Buyer Is Employing

question 90

Multiple Choice

When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macrolevel segmentation variable is being used?

• A)Type of buying situation.
• B)Structure of procurement.
• C)Geographical location.
• D)End market being served.

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Definitions:

Signaling Theory

A theoretical framework suggesting that people signal their ability or quality through actions or investments, which others interpret to make informed decisions.

Efficiency Wages

A theory suggesting that higher wages can lead to increased productivity by improving worker morale, reducing turnover, and attracting more skilled employees.

Signaling Theory

A concept in economics and game theory that explores how parties communicate their quality or intent through decisions or actions that incur a cost or carry an inherent message.

Abelam People

An ethnic group living in the East Sepik province of Papua New Guinea, known for their elaborate yam festivals and ceremonial houses.