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Joint ventures assume a very prominent role in the global strategy of many business marketing firms like Dow Chemical and Xerox. While offering significant benefits, joint ventures often fall short of expectations or dissolve. Why?
Self-esteem
The subjective evaluation of one's own worth, value, or importance.
Stress
A physical and emotional response to perceived pressures and challenges, often resulting in feelings of anxiety, tension, or strain.
Attitude Object
Anything toward which a person has an established pattern of evaluative response, ranging from tangible objects to abstract concepts.
Beliefs
Convictions or acceptances that something exists or is true, especially without proof, forming the basis of attitudes and behaviors.
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