Simultaneous Production and Consumption Is a Unique Service Characteristic

question 63

Multiple Choice

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)planning capacity on the basis of peak demand
• B)buyer-seller interaction requires that the service be done "right"
• C)focusing promotion on the advantages of non-ownership
• D)using pricing and promotion to even out demand peaks and valleys
• E)developing systems that minimize deviations and human error

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Definitions:

Racially Integrated

A society or group in which people of different races coexist without segregation.

Blue-Collar

Describes jobs or workers involved in manual labor, often in industries like manufacturing, construction, and maintenance.

Income Equality

The extent to which income is distributed in an equitable manner among a population, often measured to assess socio-economic health.

World War II

The global military conflict from 1939 to 1945 involving most of the world's nations, including all of the great powers.